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Summary
- Proactive affiliate marketing strategy based around development and enforcement of new T&Cs, use of bespoke offers, and improving coverage of hotel name and brand-hybrid terms using trusted affiliates
- 57% YoY overall increase in annual revenue
- 14% YoY decrease in CPC for hotel campaigns
- Improved ROI across all online channels
Bigmouthmedia has been a key driving force in the improvement and progression of Macdonald Hotels’ affiliate marketing channel and has managed to extend the benefits to the organic and paid search spaces too. The bigmouthmedia team has become an important extension of the Macdonald Hotels marketing department. We really appreciate their invaluable input and are delighted with the results.
Ruaridh Macdonald
Sales and Marketing Director, Macdonald Hotels & Resorts